Comic-Con 2018: Inside the Most Creative Brand Activations and Parties

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Comic-Con 2018: Inside the Most Creative Brand Activations and Parties
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What do a fancy Taco Bell, a Party City selling murder supplies, a zombie slide, and a human claw ma [...]
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Hot New Trends for Outdoor Activations This Year

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Hot New Trends for Outdoor Activations This Year
view post Nicolas Wyatt
As event production companies and marketers look for new ways to create standout experiences for lar [...]
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6 Big-Picture Rules for Event Activations

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6 Big-Picture Rules for Event Activations
view post Jennifer Logan
Mark Zablow is the founder and C.E.O. of Cogent Entertainment Marketing, a New York-based firm that [...]
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New York Comic Con 2017: See Interactive Activations From HBO, Amazon, and More

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New York Comic Con 2017: See Interactive Activations From HBO, Amazon, and More
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Already a behemoth event, New York Comic Con grew to even greater proportions this year, gaining 20, [...]
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Sundance 2017: 20 Highlights From Brand Activations and Events

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Sundance 2017: 20 Highlights From Brand Activations and Events
view post Jennifer Logan
  Brands including Acura, Canada Goose, and J.Crew engaged festival attendees with activations [...]
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