Comic-Con 2018: Inside the Most Creative Brand Activations and Parties

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Comic-Con 2018: Inside the Most Creative Brand Activations and Parties
What do a fancy Taco Bell, a Party City selling murder supplies, a zombie slide, and a human claw ma [...]
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12 Steal-Worthy Event Ideas From Culinary and Wellness Brand Pop-Ups

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12 Steal-Worthy Event Ideas From Culinary and Wellness Brand Pop-Ups
Summer tends to be a go-to season for brands to promote awareness, hype a new product, or bring a ma [...]
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Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

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Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event
Rather than passing along a traditional holiday gift guide to press and influencers, this year Canad [...]
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Why a Wedding Registry Brand Planned a Three-City Podcast Tour

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Why a Wedding Registry Brand Planned a Three-City Podcast Tour
According to wedding registry and planning company Zola, 40 percent of couples get engaged and start [...]
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Sundance 2017: 20 Highlights From Brand Activations and Events

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Sundance 2017: 20 Highlights From Brand Activations and Events
  Brands including Acura, Canada Goose, and J.Crew engaged festival attendees with activations [...]
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