September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges

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September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges
1. HURRICANE FLORENCE COULD PUT A DENT IN CITY DEMOCRATIC NATIONAL CONVENTION BIDS: Houston and Miam [...]
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Toast to Summer: 26 Event Highlights From Spirit Brands This Season

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Toast to Summer: 26 Event Highlights From Spirit Brands This Season
Summer tends to be the go-to season for spirit brands to kick off new campaigns and launch new produ [...]
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15 Ways Beauty Brands Play with Product and Color at Events

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15 Ways Beauty Brands Play with Product and Color at Events
Product displays at beauty events are a bit of a no brainer, but now brands are having fun with them [...]
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11 Cheeky Ways Brands Are Celebrating the Royal Wedding

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11 Cheeky Ways Brands Are Celebrating the Royal Wedding
With more than 23 million people slated to watch Prince Harry and Meghan Markle’s wedding on M [...]
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March 12, 2018: Bumble Hosted a Women's Empowerment Activation at SXSW, Travel Brands Are Offering Royal Wedding-Theme Hotel Packages and Viewing Parties, P.G.A. Tour Launches Augmented-Reality App

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March 12, 2018: Bumble Hosted a Women's Empowerment Activation at SXSW, Travel Brands Are Offering Royal Wedding-Theme Hotel Packages and Viewing Parties, P.G.A. Tour Launches Augmented-Reality App
1. BUMBLE HOSTED A WOMEN'S EMPOWERMENT ACTIVATION AT SXSW: Dating app Bumble created a space to [...]
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February 27, 2018: Music Festivals Pledge to Fight Gender Inequality, How Brands Are Partnering With Live Nation to Reach Millennials Through Live Events, Oscars Stage to Feature 45 Million Swarovski Crystals

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February 27, 2018: Music Festivals Pledge to Fight Gender Inequality, How Brands Are Partnering With Live Nation to Reach Millennials Through Live Events, Oscars Stage to Feature 45 Million Swarovski Crystals
1. MUSIC FESTIVALS PLEDGE TO FIGHT GENDER INEQUALITY: Forty-five music festivals and conferences acr [...]
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Super Bowl LII: 26 of the Biggest Parties, Concerts, and Events Hosted by Brands

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Super Bowl LII: 26 of the Biggest Parties, Concerts, and Events Hosted by Brands
On Sunday, the underdog Philadelphia Eagles upset the New England Patriots at Super Bowl LII, which [...]
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Podcast: How Millennial Event Agencies Are Making Brands Cool Again (Episode 84)

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Podcast: How Millennial Event Agencies Are Making Brands Cool Again (Episode 84)
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief o [...]
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How Major Brands Are Expanding Live Events to Reach New Audiences

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How Major Brands Are Expanding Live Events to Reach New Audiences
Even the C.E.O. of Tribeca Enterprises—which operates the Tribeca Film Festival—worries [...]
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