Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

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Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions
view post Iluminada Childress
There’s no denying that Beverly Hills has a reputation. Best known for its famed Rodeo Drive&m [...]
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September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges

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September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges
view post Kevin Cooper
1. HURRICANE FLORENCE COULD PUT A DENT IN CITY DEMOCRATIC NATIONAL CONVENTION BIDS: Houston and Miam [...]
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June 6, 2018: Miss America Gets Rid of Swimsuit Competition, Trump Holds "Celebration of America" Event After Disinviting Eagles to White House, Ticketfly Data Breach Exposes 26 Million Email and Home Addresses

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June 6, 2018: Miss America Gets Rid of Swimsuit Competition, Trump Holds "Celebration of America" Event After Disinviting Eagles to White House, Ticketfly Data Breach Exposes 26 Million Email and Home Addresses
view post Courtney January
1. MISS AMERICA GETS RID OF SWIMSUIT COMPETITION: Miss America will no longer hold its swimsuit comp [...]
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May 21, 2018: Prince Harry and Meghan Markle Marry in Soulful Ceremony, Billboard Music Awards Address Gun Violence, Royal Wedding Draws Nearly 30 Million U.S. Viewers

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May 21, 2018: Prince Harry and Meghan Markle Marry in Soulful Ceremony, Billboard Music Awards Address Gun Violence, Royal Wedding Draws Nearly 30 Million U.S. Viewers
view post Jennifer Logan
1. PRINCE HARRY AND MEGHAN MARKLE MARRY IN SOULFUL CEREMONY: Prince Harry and Meghan Markle were wed [...]
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May 7, 2018: The Met Gala Isn't Enjoyable for Some Celebrities, FYF Fest Canceled Due to Low Ticket Sales, Wedding Planning Start-Up Company Zola Raises $100 Million

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May 7, 2018: The Met Gala Isn't Enjoyable for Some Celebrities, FYF Fest Canceled Due to Low Ticket Sales, Wedding Planning Start-Up Company Zola Raises $100 Million
view post Courtney January
1. THE MET GALA ISN'T ENJOYABLE FOR SOME CELEBRITIES: The Met Gala, which is expected to attrac [...]
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April 3, 2018: Organizers of Disastrous Pokémon Go Event Settle Lawsuit for $1.6 Million, Golden Globes Searches For Other Networks as NBC Renegotiation Deal Closes, Royal Wedding Could Cost $45 Million

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April 3, 2018: Organizers of Disastrous Pokémon Go Event Settle Lawsuit for $1.6 Million, Golden Globes Searches For Other Networks as NBC Renegotiation Deal Closes, Royal Wedding Could Cost $45 Million
view post Jennifer Logan
1. ORGANIZERS OF DISASTROUS POKéMON GO EVENT SETTLE LAWSUIT FOR $1.6 MILLION: The organizers [...]
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February 27, 2018: Music Festivals Pledge to Fight Gender Inequality, How Brands Are Partnering With Live Nation to Reach Millennials Through Live Events, Oscars Stage to Feature 45 Million Swarovski Crystals

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February 27, 2018: Music Festivals Pledge to Fight Gender Inequality, How Brands Are Partnering With Live Nation to Reach Millennials Through Live Events, Oscars Stage to Feature 45 Million Swarovski Crystals
view post Courtney January
1. MUSIC FESTIVALS PLEDGE TO FIGHT GENDER INEQUALITY: Forty-five music festivals and conferences acr [...]
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February 16, 2018: Trump Inaugural Committee Paid Firm of New York Event Planner $26 Million; SyFy Editorial Arm to Live Stream New York, Chicago, and Seattle Comic Cons; Las Vegas and Denver Among N.F.L. Draft Host Finalists for 2019, 2020

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February 16, 2018: Trump Inaugural Committee Paid Firm of New York Event Planner $26 Million; SyFy Editorial Arm to Live Stream New York, Chicago, and Seattle Comic Cons; Las Vegas and Denver Among N.F.L. Draft Host Finalists for 2019, 2020
view post Jennifer Logan
1. TRUMP INAUGURAL COMMITTEE PAID FIRM OF NEW YORK EVENT PLANNER $26 MILLION: Tax filings released T [...]
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November 29, 2017: CNN Will Boycott White House Christmas Party, Grammy Nominations Embrace Diversity, Event-Planning Idea Start-Up Enjoius Raises $1.4 Million

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November 29, 2017: CNN Will Boycott White House Christmas Party, Grammy Nominations Embrace Diversity, Event-Planning Idea Start-Up Enjoius Raises $1.4 Million
view post Kevin Cooper
1. CNN WILL BOYCOTT WHITE HOUSE CHRISTMAS PARTY: CNN won't be attending the White House media C [...]
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