6 Big-Picture Rules for Event Activations

6 Big-Picture Rules for Event Activations

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6 Big-Picture Rules for Event Activations
Mark Zablow is the founder and C.E.O. of Cogent Entertainment Marketing, a New York-based firm that specializes in influencer procurement...
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June 11, 2018: Tony Awards Feature Emotional Performances and Censored F-Bombs, 'Saved by the Bell' Pop-Up Highlights Nostalgic TV Experience Trend, Kenya Hosts First TEDx Event in a Refugee Camp, Festivalgoer Found Dead at Bonnaroo

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June 11, 2018: Tony Awards Feature Emotional Performances and Censored F-Bombs, 'Saved by the Bell' Pop-Up Highlights Nostalgic TV Experience Trend, Kenya Hosts First TEDx Event in a Refugee Camp, Festivalgoer Found Dead at Bonnaroo
1. TONY AWARDS FEATURE EMOTIONAL PERFORMANCES AND CENSORED F-BOMBS: The 72nd annual Tony Awards took [...]
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June 8, 2018: How These Companies Plan Dream Weddings on a Budget, Snapchat Now Sells Event Tickets With SeatGeek Partnership, Australian Government Boycotts World Cup

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June 8, 2018: How These Companies Plan Dream Weddings on a Budget, Snapchat Now Sells Event Tickets With SeatGeek Partnership, Australian Government Boycotts World Cup
1. HOW THESE COMPANIES PLAN DREAM WEDDINGS ON A BUDGET: It's no secret that planning and execut [...]
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June 7, 2018: E3 Welcomes More Consumers and Expands Venues, 'Variety' Magazine Apologizes For Event That Lacked Women, Chicago Taco Festival Might Be a Scam

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June 7, 2018: E3 Welcomes More Consumers and Expands Venues, 'Variety' Magazine Apologizes For Event That Lacked Women, Chicago Taco Festival Might Be a Scam
1. E3 WELCOMES MORE CONSUMERS AND EXPANDS VENUES: One year after opening its event to the public, vi [...]
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June 6, 2018: Miss America Gets Rid of Swimsuit Competition, Trump Holds "Celebration of America" Event After Disinviting Eagles to White House, Ticketfly Data Breach Exposes 26 Million Email and Home Addresses

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June 6, 2018: Miss America Gets Rid of Swimsuit Competition, Trump Holds "Celebration of America" Event After Disinviting Eagles to White House, Ticketfly Data Breach Exposes 26 Million Email and Home Addresses
1. MISS AMERICA GETS RID OF SWIMSUIT COMPETITION: Miss America will no longer hold its swimsuit comp [...]
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Q&A: What Event Planners Can Learn From the Success of Refinery29's 29Rooms

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Q&A: What Event Planners Can Learn From the Success of Refinery29's 29Rooms
After four years in New York and a successful Los Angeles launch in December, Refinery29 is bringing [...]
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June 5, 2018: How the Tony Awards' Production Duo Make the Ceremony Happen, Sephora to Launch Beauty Convention, Supreme Court Rules for Colorado Baker Who Refused to Make Same-Sex Wedding Cake, See the Decor at This Year's C.F.D.A. Awards

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June 5, 2018: How the Tony Awards' Production Duo Make the Ceremony Happen, Sephora to Launch Beauty Convention, Supreme Court Rules for Colorado Baker Who Refused to Make Same-Sex Wedding Cake, See the Decor at This Year's C.F.D.A. Awards
1. HOW THE TONY AWARDS' PRODUCTION DUO MAKE THE CEREMONY HAPPEN: Ricky Kirshner and Glenn Weiss [...]
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June 1, 2018: National Spelling Bee Champion Crowned in Record-Breaking Event, Grammys President to Resign Next Year, Ticketfly Takes Website Offline After Cyber Attack, Pope to Host Private Conference on Climate Change

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June 1, 2018: National Spelling Bee Champion Crowned in Record-Breaking Event, Grammys President to Resign Next Year, Ticketfly Takes Website Offline After Cyber Attack, Pope to Host Private Conference on Climate Change
1. NATIONAL SPELLING BEE CHAMPION CROWNED IN RECORD-BREAKING EVENT: Texas teenager Karthik Nemm [...]
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May 31, 2018: Oculus Debuts Virtual Venues App With Slate of Summer Events, Event Planners Share Tips for Dealing With Bugs at Summer Parties, U.K. Music Festival Shut Down After Drug-Related Deaths

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May 31, 2018: Oculus Debuts Virtual Venues App With Slate of Summer Events, Event Planners Share Tips for Dealing With Bugs at Summer Parties, U.K. Music Festival Shut Down After Drug-Related Deaths
1. OCULUS DEBUTS VIRTUAL VENUES APP WITH SLATE OF SUMMER EVENTS: Virtual-reality company Oculus has [...]
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9 Crafty Event Activities That Aren’t Flower Crowns

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9 Crafty Event Activities That Aren’t Flower Crowns
Summer camp season is right around the corner, which means plenty of events with glamping themes, s& [...]
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Podcast: Defining the Purpose of a Live Event (Episode 100)

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Podcast: Defining the Purpose of a Live Event (Episode 100)
Hosts: David Adler, Beth Kormanik Guest: Priya Parker In the 100th episode of GatherGeeks, D [...]
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Podcast: Defining K.P.I.s and Other Client Tips From a Top Event Pro (Episode 99)

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Podcast: Defining K.P.I.s and Other Client Tips From a Top Event Pro (Episode 99)
Hosts: David Adler, Beth Kormanik Guest: Scott Cullather In this episode of GatherGeeks, Da [...]
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Event Design Inspiration: The Energy of Orlando

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Event Design Inspiration: The Energy of Orlando
There is a thin line between staying both on brand and on trend without losing sight of one or the.. [...]
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Summer Inspiration: 15 Refreshing Ways to Use Fruit as Event Decor

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Summer Inspiration: 15 Refreshing Ways to Use Fruit as Event Decor
Fruit-filled cocktails and dishes are a welcome addition to warm-weather events. But why stop there? [...]
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12 New Rooftop Venues for Outdoor Entertaining

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12 New Rooftop Venues for Outdoor Entertaining
The late spring and summer are ideal times for rooftop events. From garden-inspired roofs to sports [...]
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May 15, 2018: What Guests Will Eat at Prince Harry and Meghan Markle's Nuptials, New Ad Industry Time’s Up Event Faced Controversy After Declining Women’s R.S.V.P.s, Royal Wedding Might Not Boost U.K. Economy

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May 15, 2018: What Guests Will Eat at Prince Harry and Meghan Markle's Nuptials, New Ad Industry Time’s Up Event Faced Controversy After Declining Women’s R.S.V.P.s, Royal Wedding Might Not Boost U.K. Economy
1. WHAT GUESTS WILL EAT AT PRINCE HARRY AND MEGHAN MARKLE'S NUPTIALS: With the royal wedding of [...]
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Podcast: How Local Event Companies Can Have a Global Reach (Episode 98)

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Podcast: How Local Event Companies Can Have a Global Reach (Episode 98)
Hosts: David Adler, Beth Kormanik Guest: Shai Tertner In this episode of GatherGeeks, David [...]
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May 10, 2018: 'Town & Country' Magazine Disinvited Monica Lewinsky From Event After Bill Clinton R.S.V.P.'d, Grammys Board Announces Diversity Task Force, North American World Cup Bid Would Create $11 Billion Profit for FIFA

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May 10, 2018: 'Town & Country' Magazine Disinvited Monica Lewinsky From Event After Bill Clinton R.S.V.P.'d, Grammys Board Announces Diversity Task Force, North American World Cup Bid Would Create $11 Billion Profit for FIFA
1. 'TOWN & COUNTRY' MAGAZINE DISINVITED MONICA LEWINSKY FROM EVENT AFTER BILL CLINTON [...]
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The Jeremy West Hollywood

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The Jeremy West Hollywood
8490 West Sunset Blvd., West Hollywood, CA 90069Added 523 days agoThe Jeremy offers 10,000 square fe [...]
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Why These Corgis Were Dressed Like the British Royal Family

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Why These Corgis Were Dressed Like the British Royal Family
New Yorkers recently got an unusual preview of the much-anticipated royal wedding between Britain� [...]
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26 Royal Wedding-Inspired Party Ideas for a Jolly Good Time

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26 Royal Wedding-Inspired Party Ideas for a Jolly Good Time
Even without an engraved invitation, you can still celebrate the royal wedding of Prince Harry and M [...]
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May 9, 2018: Eventbrite and Instagram Partner to Sell Event Tickets Directly on App, Sky News Will Use Artificial Intelligence to Identify Royal Wedding Guests, Tattoo Bars Are the Latest Wedding Industry Trend

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May 9, 2018: Eventbrite and Instagram Partner to Sell Event Tickets Directly on App, Sky News Will Use Artificial Intelligence to Identify Royal Wedding Guests, Tattoo Bars Are the Latest Wedding Industry Trend
1. EVENTBRITE AND INSTAGRAM PARTNER TO SELL EVENT TICKETS DIRECTLY ON APP: A new partnership between [...]
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Podcast: How Event Producers Will Survive in the Gig Economy (Episode 96)

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Podcast: How Event Producers Will Survive in the Gig Economy (Episode 96)
Hosts: David Adler, Beth Kormanik Guest: Sarah Shewey In this episode of GatherGeeks, David [...]
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Podcast: How You Should Talk to Clients, and Other Tips From a Top Event Pro (Episode 95)

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Podcast: How You Should Talk to Clients, and Other Tips From a Top Event Pro (Episode 95)
Hosts: David Adler, Beth Kormanik Guest: Andrea Michaels In this episode of GatherGeeks, Dav [...]
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Opinion: The One Best Practice All Event Planners Need to Follow

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Opinion: The One Best Practice All Event Planners Need to Follow
Have you ever looked up after weeks, even months, of event planning and thought, “What I am do [...]
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10 Best Ideas of the Week: An Earth Day Art Installation, Mint Julep-Inspired Florals, Kitchen Utensils as Event Decor

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10 Best Ideas of the Week: An Earth Day Art Installation, Mint Julep-Inspired Florals, Kitchen Utensils as Event Decor
This week's roundup includes Earth Day New York's sustainable woven art installation, flor [...]
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April 20, 2018: Airbnb Launches New Tool for Event Planners, Festivalgoers Report Sexual Harassment at Coachella, Lars von Trier to Return to Cannes Film Fest After Ban

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April 20, 2018: Airbnb Launches New Tool for Event Planners, Festivalgoers Report Sexual Harassment at Coachella, Lars von Trier to Return to Cannes Film Fest After Ban
1. AIRBNB LAUNCHES NEW TOOL FOR EVENT PLANNERS: Yesterday, Airbnb launched Airbnb for Events, a new [...]
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April 19, 2018: 'Playboy' Will Host Its First White House Correspondents’ Dinner Event, Major 4/20 Festival Denied Marijuana Permit, Coachella Breaks YouTube Live Streaming Record

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April 19, 2018: 'Playboy' Will Host Its First White House Correspondents’ Dinner Event, Major 4/20 Festival Denied Marijuana Permit, Coachella Breaks YouTube Live Streaming Record
1. 'PLAYBOY' WILL HOST ITS FIRST WHITE HOUSE CORRESPONDENTS' DINNER EVENT: Playboy ma [...]
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April 18, 2018: Film Festivals Strive for Gender Equality in Post-Weinstein Era, V.M.A.s Will Return to New York This Year, White House Correspondents’ Dinner Entertainer Mocks Trump for Skipping Event

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April 18, 2018: Film Festivals Strive for Gender Equality in Post-Weinstein Era, V.M.A.s Will Return to New York This Year, White House Correspondents’ Dinner Entertainer Mocks Trump for Skipping Event
1. FILM FESTIVALS STRIVE FOR GENDER EQUALITY IN POST-WEINSTEIN ERA: In the aftermath of Hollywood&rs [...]
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New York Caterers Fight Back Against Rules Designed to Rein In Large Events

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New York Caterers Fight Back Against Rules Designed to Rein In Large Events
Hosting large-scale events in New York City as we know it may never be the same. The New York St [...]
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Avenue Event Group

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Avenue Event Group
2007 East Robinson St., Orlando, FL 32803Added 1616 days agoAvenue Event Group has planned more than [...]
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Tips for Trump's Military Parade From a Top Washington Event Producer

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Tips for Trump's Military Parade From a Top Washington Event Producer
President Trump is moving forward with plans for a military parade to showcase the strength of U.S. [...]
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April 5, 2018: Augusta National Will Hold Its First All-Women Golf Tournament, Ritz-Carlton Event Planner Offers Unusual Service—Controlling the Weather, More Hotels Are Opting for Artificial Intelligence Over Human Concierges

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April 5, 2018: Augusta National Will Hold Its First All-Women Golf Tournament, Ritz-Carlton Event Planner Offers Unusual Service—Controlling the Weather, More Hotels Are Opting for Artificial Intelligence Over Human Concierges
1. AUGUSTA NATIONAL WILL HOLD ITS FIRST ALL-WOMEN GOLF TOURNAMENT: Augusta National Golf Club, which [...]
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Call for Entries: The 2018 BizBash Event Style Awards Are Open

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Call for Entries: The 2018 BizBash Event Style Awards Are Open
The BizBash Event Style Awards are back for a sixth year, and industry pros are invited to submit th [...]
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16 Event Design Ideas From South by Southwest

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16 Event Design Ideas From South by Southwest
South by Southwest is abundant with activations, parties, film premieres, and other events, which me [...]
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HOTEL HUGO – 3 UNIQUE EVENT SPACES

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HOTEL HUGO – 3 UNIQUE EVENT SPACES
Tucked between SoHo and the Hudson, Hotel Hugo is a stylish and sophisticated newcomer in Manhattan& [...]
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April 3, 2018: Organizers of Disastrous Pokémon Go Event Settle Lawsuit for $1.6 Million, Golden Globes Searches For Other Networks as NBC Renegotiation Deal Closes, Royal Wedding Could Cost $45 Million

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April 3, 2018: Organizers of Disastrous Pokémon Go Event Settle Lawsuit for $1.6 Million, Golden Globes Searches For Other Networks as NBC Renegotiation Deal Closes, Royal Wedding Could Cost $45 Million
1. ORGANIZERS OF DISASTROUS POKéMON GO EVENT SETTLE LAWSUIT FOR $1.6 MILLION: The organizers [...]
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12 Creative Ideas for Passover-Friendly Event Catering

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12 Creative Ideas for Passover-Friendly Event Catering
The Jewish holiday of Passover can be a tricky one for event caterers. Beyond the typical rules of k [...]
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Podcast: What Planners Want From Event Vendors Now (Episode 91)

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Podcast: What Planners Want From Event Vendors Now (Episode 91)
Hosts: David Adler, Beth Kormanik Guest: Michael Cerbelli In this episode of GatherGeeks, D [...]
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8 Event Speakers Who Can Draw a Millennial Crowd

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8 Event Speakers Who Can Draw a Millennial Crowd
Millennials and Gen Z audiences crave authenticity and innovation in their interactions—and kn [...]
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Let the Games Begin: Why You Need Event Gamification

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Let the Games Begin: Why You Need Event Gamification
If you're looking to improve attendance, increase engagement, and create an unforgettable exper [...]
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