Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

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Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event
view post Courtney January
Rather than passing along a traditional holiday gift guide to press and influencers, this year Canadian fashion brand Roots staged...
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Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

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Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions
view post Iluminada Childress
There’s no denying that Beverly Hills has a reputation. Best known for its famed Rodeo Drive&m [...]
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Podcast: What Makes a Great Event Host? (Episode 114)

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Podcast: What Makes a Great Event Host? (Episode 114)
view post Iluminada Childress
Hosts: David Adler, Beth Kormanik Guest: Carla McDonald In this episode of GatherGeeks, Davi [...]
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BizBash to Induct Chicago-Area Event Professionals Into Hall of Fame

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BizBash to Induct Chicago-Area Event Professionals Into Hall of Fame
view post Iluminada Childress
Five veteran event professionals from Chicago along with two rising stars in the industry will be in [...]
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U.S. Open 2018: 19 Event Highlights From the Tournament's 50th Anniversary

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U.S. Open 2018: 19 Event Highlights From the Tournament's 50th Anniversary
view post Kevin Cooper
The 50th anniversary of the U.S. Open took place August 27 to September 9, drawing tennis fans to Fl [...]
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September 10, 2018: U.S. Open Final Ends in Dramatic Fashion With Naomi Osaka Defeating Serena Williams, Miss New York Crowned Miss America In Revamped Competition, Cardi B and Nicki Minaj Get Into Fight at New York Fashion Week Party

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September 10, 2018: U.S. Open Final Ends in Dramatic Fashion With Naomi Osaka Defeating Serena Williams, Miss New York Crowned Miss America In Revamped Competition, Cardi B and Nicki Minaj Get Into Fight at New York Fashion Week Party
view post Nicolas Wyatt
1. U.S. OPEN FINAL ENDS IN DRAMATIC FASHION WITH NAOMI OSAKA DEFEATING SERENA WILLIAMS: The U.S. Ope [...]
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Guest Column: When to Throw Out the Three-Ring Binder

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Guest Column: When to Throw Out the Three-Ring Binder
view post Jesus Stubbs
Trish King is director of events at Wrike, a work management platform used by clients including Goog [...]
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Q&A: Catching Up With Event Designer Edward Perotti

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Q&A: Catching Up With Event Designer Edward Perotti
view post virgil00
Edward Perotti has 27 years of experience in event production and design, from weddings and galas to [...]
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Podcast: Practical Advice for Third-Party Event Planners (Episode 113)

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Podcast: Practical Advice for Third-Party Event Planners (Episode 113)
view post Courtney January
Hosts: David Adler, Beth Kormanik Guest: Christie Cook In this episode of GatherGeeks, David [...]
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Lyft Presents Its Vision for the Self-Driving Car With Panel Event

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Lyft Presents Its Vision for the Self-Driving Car With Panel Event
view post Nicolas Thomas
It’s no secret that Lyft has been making strides to position itself as a serious contender in [...]
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August 29, 2018: Video Game Maker E.A. Cancels Esports Qualifier Events After Shooting, Aretha Franklin Mourned at Musical Public Viewing in Detroit, Ticketmaster Partners With Samsung To Help People Find Live Events

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August 29, 2018: Video Game Maker E.A. Cancels Esports Qualifier Events After Shooting, Aretha Franklin Mourned at Musical Public Viewing in Detroit, Ticketmaster Partners With Samsung To Help People Find Live Events
view post Courtney January
1. VIDEO GAME MAKER E.A. CANCELS ESPORTS QUALIFIER EVENTS AFTER SHOOTING: Video game maker Electroni [...]
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How Adidas Rethought the Music Festival With a Fan-First Event

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How Adidas Rethought the Music Festival With a Fan-First Event
view post Jennifer Logan
Summer music festivals are a great way for brands to forge a personal connection with an engaged aud [...]
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Podcast: Essential Rules for Event Speakers (Episode 112)

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Podcast: Essential Rules for Event Speakers (Episode 112)
view post Jesus Stubbs
Hosts: David Adler, Beth Kormanik Guest: Brett Lavender In this episode of GatherGeeks, Davi [...]
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August 24, 2018: Aretha Franklin Funeral Will Be a Star-Studded Event With 19 Performers, Rihanna Will Close Out New York Fashion Week, Asia Argento Withdraws as Music Festival Curator Following Sexual Assault Accusations

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August 24, 2018: Aretha Franklin Funeral Will Be a Star-Studded Event With 19 Performers, Rihanna Will Close Out New York Fashion Week, Asia Argento Withdraws as Music Festival Curator Following Sexual Assault Accusations
view post Linda Post
1. ARETHA FRANKLIN FUNERAL WILL BE A STAR-STUDDED EVENT WITH 19 PERFORMERS: The funeral of Aretha Fr [...]
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14 Colorful Ideas for a 1990s-Inspired Event

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14 Colorful Ideas for a 1990s-Inspired Event
view post Jennifer Logan
Millennial nostalgia for the 1990s is nothing new, and event planners are increasingly drawing desig [...]
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Why This Food Event Had a Chicken Chandelier

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Why This Food Event Had a Chicken Chandelier
view post Jennifer Logan
Most food events follow a standard format with chefs serving up samples behind tablecloth-covered st [...]
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Rating the MTV V.M.A.s: Event Producers Give 2018 Show a C+

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Rating the MTV V.M.A.s: Event Producers Give 2018 Show a C+
view post Courtney January
On Monday, MTV’s Video Music Awards returned to New York’s Radio City Music Hall—t [...]
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Corporate Engagement: Making Moments Matter

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Corporate Engagement: Making Moments Matter
view post Shirley Ellingsworth
LEO Events aspires to connect people to brands, hearts to minds, and thoughts to actions. We have he [...]
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Badge Takes on New Shapes to Tell Event Stories

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Badge Takes on New Shapes to Tell Event Stories
view post Kevin Cooper
As a leading supplier of customized badges and exclusive event products, pc/nametag Inc. works with [...]
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August 15, 2018: Bud Light Created Fridges That Will Unlock When Cleveland Browns Win a Game, C.A.A. to Host Inaugural Consumer Event at Brooklyn Book Festival, Founder of Major Houston Arts Festival Ousted After Sexual Assault Allegations

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August 15, 2018: Bud Light Created Fridges That Will Unlock When Cleveland Browns Win a Game, C.A.A. to Host Inaugural Consumer Event at Brooklyn Book Festival, Founder of Major Houston Arts Festival Ousted After Sexual Assault Allegations
view post Courtney January
1. BUD LIGHT CREATED FRIDGES THAT WILL UNLOCK WHEN CLEVELAND BROWNS WIN A GAME: Cleveland Browns fan [...]
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Fixing the Oscars: What Event Producers Think of the Future Ceremony Changes

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Fixing the Oscars: What Event Producers Think of the Future Ceremony Changes
view post Shirley Ellingsworth
In the wake of the lowest rated Oscars telecast in history this year, the Academy of Motion Picture [...]
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Checklist: 8 Ways to Keep Event Clients Happy

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Checklist: 8 Ways to Keep Event Clients Happy
view post Jesus Stubbs
"A happy client trumps all," says Adam Sloyer, C.E.O. of New York-based event agency Seque [...]
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Toast to Summer: 26 Event Highlights From Spirit Brands This Season

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Toast to Summer: 26 Event Highlights From Spirit Brands This Season
view post Linda Post
Summer tends to be the go-to season for spirit brands to kick off new campaigns and launch new produ [...]
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August 13, 2018: White Supremacists Rally in Washington Dwarfed by Counterprotesters, It Would Cost At Least $345,000 to Recreate Kylie Jenner's 21st Birthday Party, New York's Meadows Music Festival Won't Return This Year

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August 13, 2018: White Supremacists Rally in Washington Dwarfed by Counterprotesters, It Would Cost At Least $345,000 to Recreate Kylie Jenner's 21st Birthday Party, New York's Meadows Music Festival Won't Return This Year
view post Shirley Ellingsworth
1. WHITE SUPREMACIST RALLY IN WASHINGTON DWARFED BY COUNTERPROTESTERS: A rally planned by white supr [...]
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August 10, 2018: LeBron James and Nike Partner With Harlem’s Fashion Row’s Awards and Show, San Diego Convention Center Expansion Measure Declined for November Ballot, L.A. Fashion Week Finds Permanent Venue to Expand Events

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August 10, 2018: LeBron James and Nike Partner With Harlem’s Fashion Row’s Awards and Show, San Diego Convention Center Expansion Measure Declined for November Ballot, L.A. Fashion Week Finds Permanent Venue to Expand Events
view post Jesus Stubbs
1. LEBRON JAMES AND NIKE PARTNER WITH HARLEM€'S FASHION ROW€'S AWARDS AND SHOW: Two days [...]
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August 9, 2018: Oscars Announce Major Changes to Future Telecasts, Airbnb Calls Off Great Wall of China Sleepover Event, Charlottesville Declares State of Emergency for Anniversary of Violent Rally

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August 9, 2018: Oscars Announce Major Changes to Future Telecasts, Airbnb Calls Off Great Wall of China Sleepover Event, Charlottesville Declares State of Emergency for Anniversary of Violent Rally
view post virgil00
1. OSCARS ANNOUNCE MAJOR CHANGES TO FUTURE TELECASTS: The Academy of Motion Picture Arts and Science [...]
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Showboat Hotel Atlantic City

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Showboat Hotel Atlantic City
view post Linda Post
801 Boardwalk, Atlantic City, NJ 08401Added 19 days agoAn icon on the Boardwalk for 21 years, the Sh [...]
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4 Helpful Design Tips for Using Vegetables as Event Decor

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4 Helpful Design Tips for Using Vegetables as Event Decor
view post Jennifer Logan
Colorful fruit has long been a refreshing way to decorate summer events. But event designers are inc [...]
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Podcast: The Importance of Mapping Out an Event Narrative (Episode 109)

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Podcast: The Importance of Mapping Out an Event Narrative (Episode 109)
view post Iluminada Childress
Hosts: David Adler, Beth Kormanik Guest: J.B. Miller In this episode of GatherGeeks, David [...]
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One Simple, But Crucial Thing Event Planners Often Miss

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One Simple, But Crucial Thing Event Planners Often Miss
view post Linda Post
In 1936 Dale Carnegie wrote the book "How to Win Friends and Influence People,” containin [...]
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August 3, 2018: Apple to Open Event Space at Historic Los Angeles Theater, Shawn Mendes to Kick Off N.F.L. 2018 Season, See a Couple’s $25,000 ‘Jurassic Park’-Theme Wedding

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August 3, 2018: Apple to Open Event Space at Historic Los Angeles Theater, Shawn Mendes to Kick Off N.F.L. 2018 Season, See a Couple’s $25,000 ‘Jurassic Park’-Theme Wedding
view post Shirley Ellingsworth
1. APPLE TO OPEN EVENT SPACE AT HISTORIC LOS ANGELES THEATER: Apple is looking to make a new mark on [...]
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New Salesforce Event Series Highlights Entrepreneurs Who Are Doing Good

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New Salesforce Event Series Highlights Entrepreneurs Who Are Doing Good
view post Keith Rodriguez
Cloud computing service Salesforce has always believed in the power of live events. Its annual Dream [...]
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New Salesforce Event Series Highlights Users Who Are Doing Good

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New Salesforce Event Series Highlights Users Who Are Doing Good
view post Nicolas Thomas
Cloud computing service Salesforce has always believed in the power of live events. Its annual Dream [...]
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August 1, 2018: MGM Resorts Becomes First Gaming Partner of the N.B.A., Couples Are Turning Wedding Viewing Parties Into Lavish Events, Jennifer Lopez to Receive Video Vanguard Award at V.M.A.s

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August 1, 2018: MGM Resorts Becomes First Gaming Partner of the N.B.A., Couples Are Turning Wedding Viewing Parties Into Lavish Events, Jennifer Lopez to Receive Video Vanguard Award at V.M.A.s
view post Kevin Cooper
1. MGM RESORTS BECOMES FIRST GAMING PARTNER OF THE N.B.A.: After the Supreme Court ruled that states [...]
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14 Noteworthy Event Ideas & Products From BizBash Live: Los Angeles

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14 Noteworthy Event Ideas & Products From BizBash Live: Los Angeles
view post Keith Rodriguez
This year’s edition of BizBash Live: Los Angeles took place on July 18, drawing nearly 1,500 l [...]
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Why This Business Convention Encouraged Attendees to Bring Their Entire Families

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Why This Business Convention Encouraged Attendees to Bring Their Entire Families
view post Keith Rodriguez
One challenge involved in multi-day conferences is convincing attendees the event is worth spending [...]
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Bring a whimsical approach to your next off site event… fried chicken and doughnuts from Astro

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Bring a whimsical approach to your next off site event… fried chicken and doughnuts from Astro
view post Nicolas Thomas
Big doughnuts. Small doughnuts. Doughnut-and-fried-chicken sandwiches. There's no such thing as [...]
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BizBash C.E.O. David Adler: Any Live Gathering is a Once-in-a-Lifetime Event

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BizBash C.E.O. David Adler: Any Live Gathering is a Once-in-a-Lifetime Event
view post Courtney January
David Adler (@DavidAdler) is the C.E.O. and founder of BizBash. The first time I talked to Priya [...]
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10 New Austin Venues for Summer Entertaining and Events

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10 New Austin Venues for Summer Entertaining and Events
view post Jesus Stubbs
Here's a look at new Austin eateries, drinking spots, hotels, conference areas, private rooms, [...]
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How Event Guests Can Make An Impact With A Plus One

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How Event Guests Can Make An Impact With A Plus One
view post Shirley Ellingsworth
The value of a “plus one” is worth more than one might initially think. The Time&rsq [...]
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Comic-Con 2018: Inside the Most Creative Brand Activations and Parties

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Comic-Con 2018: Inside the Most Creative Brand Activations and Parties
view post Jesus Stubbs
What do a fancy Taco Bell, a Party City selling murder supplies, a zombie slide, and a human claw ma [...]
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