Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

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Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions
There’s no denying that Beverly Hills has a reputation. Best known for its famed Rodeo Drive&m [...]
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March 30, 2018: Automakers Lure Buyers With Virtual Reality at Shows, See What’s In Store for Prince Harry and Meghan Markle’s Bachelor and Bachelorette Parties, Study Finds Attending Live Music Events Is Good for Your Health

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March 30, 2018: Automakers Lure Buyers With Virtual Reality at Shows, See What’s In Store for Prince Harry and Meghan Markle’s Bachelor and Bachelorette Parties, Study Finds Attending Live Music Events Is Good for Your Health
1. AUTOMAKERS LURE BUYERS WITH VIRTUAL REALITY AT SHOWS: Virtual-reality and augmented-reality exper [...]
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Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

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Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How
When it comes to experiential projects and emerging tech, most marketers are curious about their opt [...]
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