Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

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Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event
view post Courtney January
Rather than passing along a traditional holiday gift guide to press and influencers, this year Canadian fashion brand Roots staged...
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October 17, 2017: Why More Ad Agencies Are Launching Experiential Branches, Florida Declares State of Emergency Ahead of White Nationalist Event, Concert Discovery Tool Songkick to Close Operations

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October 17, 2017: Why More Ad Agencies Are Launching Experiential Branches, Florida Declares State of Emergency Ahead of White Nationalist Event, Concert Discovery Tool Songkick to Close Operations
view post Courtney January
1. WHY MORE AD AGENCIES ARE LAUNCHING EXPERIENTIAL BRANCHES: France-based Lagardère Spor [...]
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5 Essential Holiday Party Hacks

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5 Essential Holiday Party Hacks
view post Jennifer Logan
Nothing can turn a holiday party from brilliant to bland quicker than a good, old-fashioned dose of [...]
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7 Ideas for a Diwali-Theme Event

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7 Ideas for a Diwali-Theme Event
view post Iluminada Childress
Celebrations of Diwali, the Hindu festival of lights, are filled with opportunities to create colorf [...]
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August 22, 2017: More Charities Cancel Fund-Raisers at Trump’s Mar-a-Lago, Lufthansa Offers In-Flight Networking for Event Attendees, N.F.L. and Electronic Arts Launch Video Game Tournament

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August 22, 2017: More Charities Cancel Fund-Raisers at Trump’s Mar-a-Lago, Lufthansa Offers In-Flight Networking for Event Attendees, N.F.L. and Electronic Arts Launch Video Game Tournament
view post Linda Post
1. MORE CHARITIES CANCEL FUND-RAISERS AT TRUMP'S MAR-A-LAGO: Over the weekend, the Preservation [...]
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Inside the U.S. Open's Massive Manhattan Activation

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Inside the U.S. Open's Massive Manhattan Activation
view post Keith Rodriguez
Looking to expand its reach and social-media engagement, the U.S. Open tennis tournament has created [...]
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August 23, 2017: Toronto International Film Fest Announces Talk With Angelina Jolie, United Way Cancels Event at Trump's N.J. Golf Course, How a Burning Man Idea Turned Into Disaster Relief Aid

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August 23, 2017: Toronto International Film Fest Announces Talk With Angelina Jolie, United Way Cancels Event at Trump's N.J. Golf Course, How a Burning Man Idea Turned Into Disaster Relief Aid
view post virgil00
1. TORONTO INTERNATIONAL FILM FEST ANNOUNCES TALKS WITH ANGELINA JOLIE, JAVIER BARDEM: TIFF organize [...]
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Sundance 2017: 20 Highlights From Brand Activations and Events

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Sundance 2017: 20 Highlights From Brand Activations and Events
view post Jennifer Logan
  Brands including Acura, Canada Goose, and J.Crew engaged festival attendees with activations [...]
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