Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

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Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions
There’s no denying that Beverly Hills has a reputation. Best known for its famed Rodeo Drive—a two-mile-long street filled with...
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September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges

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September 6, 2018: Cicely Tyson and Spielberg Publicist to Receive Honorary Oscars, Nike Reveals Colin Kaepernick Ad to Air During Major Sporting Events, This Drone Company Is Adding Light Shows to Drake Concerts

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September 4, 2018: New Yorker Festival Drops Steve Bannon Following Backlash, Why U.S. Open Players Are Holding Promotional Events at New York Hotels, Toronto International Film Festival to Sign Gender Equality Charter

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August 29, 2018: Video Game Maker E.A. Cancels Esports Qualifier Events After Shooting, Aretha Franklin Mourned at Musical Public Viewing in Detroit, Ticketmaster Partners With Samsung To Help People Find Live Events

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1. VIDEO GAME MAKER E.A. CANCELS ESPORTS QUALIFIER EVENTS AFTER SHOOTING: Video game maker Electroni [...]
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We’re living in a moment when society is obsessed with experiences. Every day, there’s a [...]
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Podcast: When Events Don’t Work, and 7 Other Smart Ideas for Engaging Attendees (Episode 110)

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Podcast: When Events Don’t Work, and 7 Other Smart Ideas for Engaging Attendees (Episode 110)
Hosts: David Adler, Beth Kormanik Guest: Amanda Slavin In this episode of GatherGeeks, Davi [...]
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August 1, 2018: MGM Resorts Becomes First Gaming Partner of the N.B.A., Couples Are Turning Wedding Viewing Parties Into Lavish Events, Jennifer Lopez to Receive Video Vanguard Award at V.M.A.s

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This year’s edition of BizBash Live: Los Angeles took place on July 18, drawing nearly 1,500 l [...]
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July 20, 2018: Artist-Run Events On the Rise in Shaky Music Festival Market, Event Management Start-Up Gather Partners With Yelp to Make Event Planning Easier, Airports Are Providing Unexpected Wedding Venues

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